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Media relations project briefing form (Aus)

Client Name

Client Email Address

Project title

PR story

Tell us in as much detail as you can, what you believe to be 'the story' you are trying to convey.

Who are the key people in the story?

Please answer with as much detail as possible

What is happening in the story?

Please answer with as much detail as possible

Where is this happening?

Please answer with as much detail as possible

When is this happening?

Please answer with as much detail as possible

Why is this happening? Why does it matter?

Please answer with as much detail as possible

Campaign objectives

Key messages

Please supply a minimum of 3 key message - max 5 to be included within the release copy

Spokesperson available?

Spokesperson available?
A
B

Spokesperson details (if available)

Contact details and availability for print and broadcast interviews

Case studies available?

Case studies available?
A
B

Case Studies details (if available)

Media links

Please supply a link to all relevant images/films/audio to support the press release/story.

Target audience

Target media

Target media
Choose as many options as relevant

Desired results

What does success look like to you? Please tell us where you would like us to secure coverage - which media titles/publications/programmes.

Call to action

Website address, telephone number etc

Considerations

Are there any sensitivities that should be flagged from a brand perspective or sector perspective?

Timings

When do you want the story go live/coverage appear - NOTE we require at least two weeks notice to execute a proactive story